As far asdigital and electronic products are concerned, the young generation can usuallyrattle on about and are very familiar with a lot of latest products. As asymbol of the high-tech trend, digital and electronic products are always foundin the front line. In order to cater to passengers’ fancy of digital products,two bluedge digital stores were opened recently at Terminal 1 and 3 of BeijingCapital International Airport (“BCIA”).

       Although onlycovering an area of 10 square meters, the bluedge digital store located in thesecured area at Terminal 1 offers lots of electronic products with fashionableappearances and a full range of functions, including earphones, loudspeakers,smartwatches, airport robots and power banks. In contrast, the bluedge digitalstore in the secured area at Terminal 3 covers an area of 65 square meters,i.e., over six times as large as the one at Terminal 1, and hence offers alarger number of products, which are displayed in good order, including bothbasic electronic products and lots of star products, e.g., instrumentsmonitoring such data as the heart rate and the oxygen uptake, sports earphoneswith the voice instruction function and waterproof smartwatches that canmonitor sleeps and have extremely long lives, as well as travel electronicproducts that are popular at present, such as GoPro cameras, real-timebeautification cameras and 360º cameras. The two stores sell hundreds of products of more than30 brands, presenting a remarkably scientific and technological style,providing passengers with more shopping choices, and meeting passengers’ demandfor trying electronic products in person. 

       The opening ofthe two bluedge digital stores not only brings global leading consumer digitalproducts to BCIA, but also demonstrates the ability of Beijing Capital AirportCommercial & Trading Co., Ltd. (“ACT”) of capturing the trend ofintelligence-oriented development. ACT is dedicated to providing passengerswith good, trendy and creative shopping experiences by adopting mobile paymentin all its stores and providing passengers with high-speed WiFi, and tocreating a shopping atmosphere in line with travels by planning and assemblinga diversified store portfolio.

       Going forward, ACT will further build a high-end section dedicated toluxury products of choice and a passenger experience section, providingpassengers in BCIA with a scientific and technological feast.